AI Marketing Strategy & Tools - Newtown

Monday, March 30, 2026
9:30 AM 4:30 PM

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AI Marketing Strategy & Tools, Newtown

Course Aim

This course explores how AI is transforming marketing practice by connecting creativity, insight, and technology. You’ll gain an understanding of the evolving AI landscape, key trends, and emerging innovations, and how these can be applied across marketing operations to improve performance and customer experience. The course introduces the growing role of generative AI across text, image, audio, and video, and its use in enhancing content development and storytelling. Through hands-on demonstrations and real-world case studies, you’ll learn how to apply AI within marketing workflows to enhance efficiency, generate insight, and strengthen campaign impact. It also considers responsible adoption and decision-making, helping you integrate AI into your marketing activities with confidence and clarity.

Target Audience

This course is tailored for marketers looking to effectively integrate Al technologies, as well as those seeking a comprehensive understanding of various Al tools used in marketing. It is ideally suited for individuals with a basic understanding of Al's applications in marketing and want to take it to the next level.

Learning Outcomes

Investigate the current Al landscape, including current trends, key industry players, and the evolution of Al technologies
Cultivate an Al mindset, integrating ethical considerations and societal implications within Al development and use
Using generative Al for content creation, customer insights, and marketing analytics
Review leading generative Al tools, assessing features, capabilities, and suitability across applications
Evaluate the differences between free and paid Al tools, considering their functionalities, potential limitations, and to develop a framework for selecting tools
Explore the use of Al across text, audio, video, and image content creation (including Chat GPT, Claude, Gemini, Midjourney, DALL-E}
Explore Al's diverse applications in software development, coding, analytics, customer service, and productivity enhancement
Apply Al methodologies to improve the customer journey across the marketing funnel for enhanced insights and engagement
Develop tailored Al-driven marketing strategies using advanced tools to refine customer interactions and optimise campaigns

While this workshop typically includes established Al tools, we remain flexible in our approach to incorporate newly available options.