AI Visibility (AEO/GEO) Masterclass
One-Day Course Outline, modules include The New Search Landscape, Understanding AI Visibility, Creating AI-Friendly Content, Building an AI Visibility Strategy.
Learning Outcomes - By the end of this course participants will be able to:
• Explain how AI is changing search and customer discovery.
• Understand what AI Visibility (GEO/AEO) means.
• Identify opportunities for their organisation to appear in AI-generated answers.
• Create content that is more likely to be cited by AI platforms.
• Build a simple AI Visibility action plan.
09:30 – 10:00 - Welcome & Introduction
Course objectives
• The rise of AI search
• Why AI Visibility matters
• How the customer journey is changing
Exercise - How do you personally use ChatGPT or Google AI?
Module 1 – The New Search Landscape (10:00 – 11:00)
Topics
• From Search Engines to Answer Engines
• Google AI Overviews
• ChatGPT Search
• Perplexity
• Claude
• Zero-click search
• Why citations are becoming more valuable than clicks
• Exercise - Compare Google Search and ChatGPT for the same business question.
Break
Module 2 – Understanding AI Visibility (11:15 – 12:15)
Topics
• What is GEO?
• What is AEO?
• How AI chooses information
• Authority and trust
• Structured content
• Brand visibility inside AI answers
Introduce the 5D Framework
• Define
• Discover
• Develop
• Distribute
• Drive
Exercise - Audit your organisation:
• Where are you visible today?
• Where should AI recommend you?
Lunch
Module 3 – Creating AI-Friendly Content (13:15 – 14:15)
Topics
• Writing for humans and AI
• Clear factual content
• FAQs
• Comparison pages
• Thought leadership
• Case studies
• Structured information
• Building authority
Exercise - Rewrite an existing webpage to improve AI visibility.
Break
Module 4 – Building an AI Visibility Strategy (14:30 – 15:30)
Topics
• Measuring AI visibility
• Monitoring AI citations
• Tools for tracking visibility
• Prioritising content
• Integrating with SEO and content marketing
Exercise - Develop a simple 90-day AI Visibility plan.
15:30 – 16:00
Wrap-Up, Key takeaways, Common mistakes, Resources, Questions & Answers
Date: Tuesday 16th November 2026
Location: Newtown
Time: 9:30am to 4:00pm
Places limited Max 2 per company.
Cost: Free to attend - Digital & Employment skills bitesize training fully funded by Welsh Government
Delivered by Chartered Institute of Marketing - Imran Farooq
Imran is distinguished figure in the fields of digital marketing and AI. His pioneering work since 1999 in leveraging emerging digital marketing tools provides him with deep, practical knowledge of the evolving relationship between AI and marketing. This expertise, combined with his success in generating significant revenue for clients, positions him uniquely to impart valuable, actionable insights in AI marketing. Imran excels in translating complex concepts into clear, actionable content. Beyond his foundational contributions in AI and digital marketing, Imran also stands out through his multifaceted roles. He has shared his expertise as a presenter and author with Smart Insights, a leading publisher in digital strategy, helping to shape global marketing trends.